In 2004, Rebecca Collet founded Collet Communications, LLC a private consulting firm, offering a broad range of public relations and communications strategies.
From 2005-2007 Collet also served as Associate Director of Athletics and Associate Director of Marketing Communications for Boston University, working closely with President Robert A. Brown. Collet’s work included providing leadership and direction for the conceptualization, development and implementation of media-relations strategies and marketing plans to enhance the image of Boston University. This included a focus among key constituents (prospective students, alumni, the higher education community, corporate partners, employers, faculty, government agencies and other funding groups).
In 2007, 2009, 2011, 2013 and 2015 Collet was responsible for the promotional, marketing and communications functions, including all logistics, media, television and new media (streaming and podcasting) for the Boston University Men’s Ice Hockey vs. Cornell University, in a 4 time -- SOLD OUT (18,200 seats) and 17,154 in 2015 college hockey game at Madison Square Garden.
As Associate Director of Athletics, Collet was responsible for the integration of a new Boston University Terriers brand identity; oversaw all athletic media related activities, all marketing and community relations initiatives, including the rollout and complete development of "Go Terriers.com" website; served as primary contact point for athletics with Agganis Arena on basketball and hockey related activities; and developed new means to efficiently and effectively promote Terrier athletics.
Before creating Collet Communications, she was Director of Corporate Affairs for John Hancock Financial Services and served as CEO David D'Alessandro's primary public relations contact. Her work was pivotal in the development of communications strategies for a number of high-profile John Hancock business initiatives, including an initial public offering for John Hancock in 2000, extensive community outreach programs, the publication of two nationally bestselling brand focused business books by D'Alessandro and work related to the 2004 merger with Manulife Financial. The merger created the second largest life insurance company in North America.
In addition, she took the lead in promoting and publicizing John Hancock's innovative sports marketing programs. These sponsorships included Major League Baseball, the International Olympic Committee and the Olympic Games, the Boston Marathon, the New York City Marathon, John Hancock Champions on Ice, and John Hancock's National Gymnastics tours. She is known for her broad knowledge of sports marketing communications and design and an extensive network of diverse media contacts and relationships.
From 1992 to 1996, Collet served as a public relations manager and analyst at John Hancock. Her responsibilities included coordinating a national public relations plan for grassroots efforts surrounding John Hancock's newly signed Olympic sponsorship. Collet also helped to develop a communications platform for the company's primary agent sales channel, the Signator Financial Network. In addition, Collet managed a communications audit of all of John Hancock's marketing and promotional collateral materials. She developed a process to reduce costs and ensure consistent branding, messaging and design throughout John Hancock's wide-ranging divisions and products.
Before coming to John Hancock, Collet, who received her Bachelor of Arts degree from Simmons College and her Juris Doctor degree from Suffolk University School of Law, was a senior litigation paralegal at the Boston-based insurance defense firm of Murphy, Demarco, & O'Neill, P.C., where her responsibilities included trial preparation, court assistance, and client education. Collet also worked on Michael Dukakis' Presidential campaign as an administrative assistant to his senior staff and coordinating logistics for the 1988 Democratic National Convention. She also served as a liaison for the 1988 delegate selection process, working with the party organization within each state and members of national media outlets.
Collet has also used her expertise to give back to the community of Boston. She served on the communications board for Boston 2004, the local organizing committee for the 2004 Democratic National Convention. She has also donated her time and managed foundation events for a number of high profile athletes in Boston. In November of 2004, Collet was appointed to the Massachusetts Governor's Committee on Physical Fitness and Sports as a member of the Committee and a trustee of the Massachusetts Sports and Physical Fitness Foundation. In January of 2005, Collet was appointed to the Hynes Convention Center & Boston Common Parking Garage Commission.
From January – September of 2008 Collet also worked as Director of Festivals at Life is good. Life is good® spends no money on advertising and has made charitable work a central pillar in its company mission. Collet was responsible for the continued national and global expansion of Life is good Festivals, the prime engine for the company’s charitable fundraising. In the past three years, over 250,000 have enjoyed Life is good Festivals in eighteen states from coast to coast, helping raise more than $3 million for children in need.
Collet has consulted on the marketing of a wide variety of books including House Lust: America's Obsession With Our Homes By Daniel McGinn and Brand Warfare, Career Warfare and Executive Warfare by David D'Alessandro with Michele Owens.
In 2012, Collet became a Massachusetts state-certified mediator in the Commonwealth of Massachusetts after successfully completing the Harvard Mediation Program training at Harvard Law School. Committed to pro bono practice Ms. Collet mediates at Cambridge District Court as a member of the Harvard Mediation Program.
In 2013, Collet successfully completed a Program on Negotiation training with Professor Bob Bordone at Harvard Law School.